Could anyone provide me a Y12 Business studies test/ exam focused on Marketing (1 Viewer)

[Dane Red]

Just go into Y12 and my business assessment tasks is coming up so i was wondering if anyone could provide me a test/exam focused on "Marketing" which includes: 'influences of marketing', 'role of marketing', 'marketing process' and 'marketing strategies'.

 

[jimmysmith560]

While I do not have an exam that focuses specifically on marketing, I can create questions that target all main 4 aspects of the marketing topic. I would suggest attempting the questions below (mark allocations are only there to provide guidance for the expected length of response). Note that the questions are not intended to be of high difficulty.

Section I:

1. A customer has recently become aware of environmental issues. Because of this, they decided to only buy goods that are environmentally friendly. Which psychological factor is influencing customer choice?

(A) Perception
(B) Beliefs and attitudes
(C) Lifestyle
(D) Personality and self-concept

2. The marketing department of a business recently enquired about the business's budgets for the upcoming quarter. This is an example of interdependence between marketing and which other key business function?

(A) Operations
(B) Human resources
(C) Finance
(D) There is no manifestation of interdependence in this scenario

3. A clothing company sells clothing items that display specific quotes from a particular video game to players of that game. What type of market is this?

(A) Intermediate market
(B) Resource market
(C) Industrial market
(D) Niche market

4. XYZ Technologies is a company that created and introduced a new product into the market. After a few weeks of being released, demand for the product saw substantial increase. Which stage of the product life cycle did the product enter?

(A) Establishment
(B) Maturity
(C) Growth
(D) Renewal

5. An electronics manufacturer sells its products internationally. It provides variants of its products to different countries in order to match different specifications that are unique to each country. What is this an example of?

(A) Customisation
(B) Global branding
(C) Competitive positioning
(D) Physical evidence

Section II:

6. Discuss the use of price skimming as a pricing strategy by a newly established business selling high-quality watches. (6 marks)

7. Isabella owns a medium size restaurant. She wishes to introduce a prestigious dessert to its range of meals and intends on promoting it to attract customers. Explain the interdependence between marketing and the other key business functions in Isabella's business. (4 marks)

8. Explain THREE elements of the promotional mix, using examples where appropriate. (5 marks)

Section III:

9. (20 marks)

Jimmypedia is a book publisher that sells books in Australia. It employs a number of Australian writers. Recently, Jimmypedia hired Serbian writers in order to initiate its entry into the Serbian market and subsequently facilitate its entry into the European market.

You have been hired as a marketing specialist by Jimmypedia to write a report in which you:

• Evaluate the use of standardisation or customisation as a global marketing strategy
• Recommend ONE global pricing strategy to be applied to the books that will be sold globally.

Section IV:

10. Analyse the relationship between price and marketing strategies. (20 marks)

I hope this helps!

 

[jimmysmith560]

hi guys what marketing strategy would the #ShareACoke campaign be? I put advertising but I don't know what it else could be my business teacher isn't telling me until I get it. liek basically they are "trying to create a relationship between the customer and their product (coca-cola)"

A good way of approaching this would involve recalling the meaning of each element of the promotion mix and ensuring a thorough understanding of this particular campaign:

• Advertising seeks to deliver a message to a wide group of consumers through means such as mass media, examples of which are television and, more recently, e-commerce.
• Personal selling constitutes an attempt to establish a direct link between the business and the consumer, whereby the product is presented directly to the consumer (such as through door-to-door sales).
• Relationship marketing aims to ensure that, by developing strong, long-term relationships with its customers, the business is able to retain its customers and maintain their satisfaction, allowing it to generate repeat sales. Loyalty programs (such as the Woolworths Everyday Rewards scheme) are considered a successful approach to relationship marketing.
• Sales promotions consist of a multitude of approaches that a business can use to increase awareness of its product. These include samples, discounts and "buy one get one free" offers. More recently, the internet has supported businesses' sales promotions.
• Publicity and public relations - Publicity is any free news story about a business's products that leads to outcomes such as enhanced product image and increased product awareness. Public relations are activities that aim to create and maintain favourable relations between a business and its customers. Such activities include attention-seeking gestures such as a donation from a business.

"Share a Coke" is a marketing campaign of Coca-Cola, which replaces the word "Coca-Cola" from one side of a bottle with the phrase "Share a Coke with" followed by a person's name. When customers make a purchase, the campaign aims to have customers find a bottle with their name on it and then share it with their friends.

The fact that this marketing campaign was featured on a range of mass media platforms means that it is definitely correct to suggest that advertising was used. On the other hand, personal selling does not apply to this campaign. Further, while individual retailers may engage in sales promotions when selling this product, it is not a major aspect of the campaign.

This leaves us with relationship marketing as well as publicity and public relations. One could argue that relationship marketing is applicable here, since the idea of having a customer's name on a Coca-Cola bottle as well as the "Share a Coke" aspect constitutes an initiative from the business to maintain a positive relationship with its customers. Additionally, the fact that the campaign does not provide a detailed explanation of the product stresses the notion of retaining the business's existing customers and maintaining their satisfaction, which is consistent with relationship marketing.

Lastly, articles and blogs that were published and discuss this campaign can be considered sources of free news stories about the business's product. These would have most likely supported the business's promotion of its product, making publicity a valid suggestion.

I hope this helps!