Do you just write down as much info that relates to the q. as you can or draw a table of characteristics and/or advantages/disadvantages?
For my trials, i almost got full marks wherever i answered the q. by drawing a table... Wherever i wrote out what i knew, the max i got was 3/5... any...
-Backward vertical integration is when businesses 'make' their components for e.g. Footlocker produces its leather and cotton thru having their own cotton fields, leather factories.
-Forward vertical integration is when businesses use facilities to deliver their finished products to the public...
Marketing STRATEGY = Global branding
Marketing APPROACH = Standardisation.
The question is asking for a marketing STRATEGY so its global branding.
As for Q1. in my trials i had the following Q
A large toy company is setting up a subsiduary in Hong Kong. Management has decided to employ their...