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okay so my business report is on scooters for this company called Hot Wheels... my task: "you are the marketing manager for "hot wheels" , an australian manufacturer of motorcycles. its scooter divison has rapidly grown adn it is established itself as the market leader in it industry. " hot...

a couple of questions: what is a target market strategy? using the SMART objectives how do i creat a marketing ojective if i have no information about my company or its cometitors? what are the market segmentations posible to use? do i list the available target markets in 'market segmentation'...

all the explanations i look at say to use SWOT analysis but our assessment layout tells us to use that in another section. and tells us to usee poritioning instead.. can soemone please explain?

thankyou that is very helpful and very detailed. your very smart :)

yeh the market analysis stuff kinda helps but hte product stuff doesnt. im supposed to use the product lifecycle (well i am atm) but its not long enough, it doesnt let me include enough info i was wondering what else i could use.. the stuff about the 4 P's im already using in my marketing...

i have the definitions of product analysis and market analysis but i cant apply them to my report im writting. can someone please give me some detailed definitons of what i will need to include/write about in these sections of my report... thank you.. jacqie