Anyone done marketing here before - I.M.C (1 Viewer)

[Mr.Angry]

I'm trying to better understand the I.M.C concept (integrated marketing communication) but I am having a real hard time trying to understand how it works in real life, like the book descriptions are ok but I dont understand why its so much better?


I'm doing a Diploma of Marketing and this is the only class I have trouble with because its flexible delivery class which means there is no lecturer to teach us!

Sorry I wasn't sure which forum to post this under!

Thanks for any help!

 

[Vagabond]

http://en.wikipedia.org/wiki/Integrated_Marketing_Communications