alekovic
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- Joined
- Sep 18, 2011
- Messages
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- HSC
- 2014
One of my business studies textbooks (Ian Moore- Creative) suggests that cost-leadership is an operations strategy adopted by firms who "compete against other firms through lower prices".
I'm pretty certain this is incorrect. I thought cost-leadership referred to aiming for the lowest cost of production per unit of output- which may not always manifest itself in the form of lowest market price as the firm may try to sell above equilibrium to maximise profits? esp if demand for the good is relatively inelastic and competition is low...
Ian Moore is usually pretty good with his definitions, though I think he has this wrong.. Thoughts?
I'm pretty certain this is incorrect. I thought cost-leadership referred to aiming for the lowest cost of production per unit of output- which may not always manifest itself in the form of lowest market price as the firm may try to sell above equilibrium to maximise profits? esp if demand for the good is relatively inelastic and competition is low...
Ian Moore is usually pretty good with his definitions, though I think he has this wrong.. Thoughts?