Global consumers (1 Viewer)

[risaka]

can anyone plz explain 2 ways in which global consumers are driving globalisation?

 

[hopeles5ly]

Global consumers are a growing similarity in consumer tastes and desire. In this case it has allowed businesses whose product specifically target a domestic market to explore other similar overseas markets. Hence this drives globalisation, as due to the opening of similar and bigger markets for their products around the world, more businesses begin to expand into them, as they can maximise profits, minimize competitor risk, avoid swings in sales and profits in the domestic market etc.