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Mark 1012 assignment (1 Viewer)

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Any ideas what is supposed to be in the introduction, besides a overview of the product assigned to us?

Defining the company and it's micro environment is easy, but it's rather awkard to just keep saying "Our suppliers are X, our intermediaries are Y, our publics are Z". Whats the deal with publics anyway...the name is really odd. Is there another term for it?

Are we supposed/allowed to use headings? The MGMT assignment specifically forbid it, but theres very little information on the MARK 1012 one. Infact, the lecturer and tutor seems to have made point of not mentioning anything about the assignment at all...
 

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