marketing question re. subjects (1 Viewer)

[baka]

Hey guys

im starting marketing principles and consumer behaviour next sem. I know consumer behaviour sounds pretty blatant but is it really!? So i just want to know what these 2 subjects focus on? If anybody could give me some headings/ideas that would be great as i dont have a business studies background and am a bit clueless atm. :worried:

 

[j_davo24]

Marketing principles, is just that. A basic outline of everything marketing students will learn in their full course, just in very very basic detail.

Consumer behaviour, is starting to branch out into more depth, it involves alot of psychology based theories and stuff. Maslow's heirachy of needs, conditioned responses (Pavlov's dogs). It is primarily focused on understanding customers and market your product towards certain types of people.

Thats an outline of what is in each of those units. Hope it helps.