product analysis and market analysis (1 Viewer)

[jacqie]

i have the definitions of product analysis and market analysis but i cant apply them to my report im writting.
can someone please give me some detailed definitons of what i will need to include/write about in these sections of my report...

thank you..

jacqie​

 

[zingerburger]

If you were to write about a product analysis, you would probably include stuff about the product's position in the market i.e. it's cost compared to similar products, it pricing method and how effective this might be, the marketing mix (price, promotion, product, place), etc. The best way to illustrate this would probably be to use case studies and specific examples.

As for the market analysis, you would write about the internal and external business environment, and how they affect the operations of the business. For example, how would say, the managers (internal) or the state of the econonmy (e.g. interest rates - external) affect the operations of the business?

Does that help?

 

[jacqie]

yeh the market analysis stuff kinda helps but hte product stuff doesnt. im supposed to use the product lifecycle (well i am atm) but its not long enough, it doesnt let me include enough info i was wondering what else i could use..

the stuff about the 4 P's im already using in my marketing strategies, where as im using this info under situation analysis atm..

 

[jacqie]

thankyou that is very helpful and very detailed.
your very smart