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Qantas Case Study - Help required (1 Viewer)

robo-andie

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This is what I have been given.

Task Topic: Qantas Case Study
- Management and Change
- Marketing
- Industrial Relations

"Qantas, Australia's largest and most recognised domestic and international airline owes its success to both global marketing, industrial relations strategies and its ability to manage change"

Evaluate this statement.

General Instructions: Task number 4 is a business report to be handed to <teacher> no later than <date>.

_____________________________________________

Ok, so from what I can tell, I need to analyse Qantas in relation to it's ability to Manage Change, use Marketing effectively and its Industrial Relations Strategies.
The way I was thinking about doing this was:

Take each of the three headings and break them down as much as I can. Make notes about Qantas in relation to each heading and sub-heading, then write an executive summary which pulls the most relevant information in relation to the statement, to prove it either incorrect or correct.

Would this be the best way of going about it? I am rather unsure about my approach.
 

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