Question 26; marketing Question (1 Viewer)

[h1958buglid]

the 2003 question 26 was about a business wanting to go globol.. the question asked in one part to "propose a process for the development of a new marketing plan"

sooo im wondering do u give definitions for everything???? or do u talk about whats appropriate??? like how much detail do you approach this with! pleasee help thankyou x

 

[veloc1ty]

Business studies is easy if you just pick out which syllabus points are relevant. For this one, I think you can run with elements of a marketing plan:

• situational analysis (including SWOT and product life cycle)
• establishing market objectives
• identifying target market
• developing marketing strategies
• implementation, monitoring and controlling (developing a financial forecast, comparing actual and planned results, and revising the marketing strategy)

Explain each of those steps. You should acknowledge it is a continuous process and should be monitored and adjusted regularly. And most importantly, if you want the 20/20, you should link each step to the case study they provide.

 

[h1958buglid]

Thanks!!! :d