Captin gay said:
I hate when big corporate companeis ask these questions
We just want the fucking moneys.
that's why you won't get the job, moron.
they ask these questions for a reason - to explore what kind of a person you are. very simple question, but your answer can often separate you from the average joe. companies are not going to pay x amount of money to you, or putting their business in your hands without knowing you, so answer those more delicate questions well and you can land almost any job you want.
in regard to the question, i'd say anything from your academic excellence, personality, technical expertise (if you've got a degree) to your simple enthusiasm.