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WESSTA 2006 Q28 - discussion and help (1 Viewer)

cerene

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Hey,

I've looked through all the 2006 trial papers and they all involve marketing and globalisation. however this question is intriguing:

Outline the risks facing a business when they expand into global operations. Evaluate the range of market research processes that could reduce the impacts of these risks.

I think that is a really hard question. I cant find a textbook that actually explains the risks facing a global business, other than in bits and pieces.
I mean theres currency fluctuations, exchange rates and etc..

but yeah.

I thought u guys might want to try that. Its similar to the Independent paper 2006 which also requires evaluation of marketing strategies regarding global business risks.
 
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hey would u be able to give me a copy of that trail... that one is quite hard i reckon i have the 2004 copy.
 

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