mrs_missile
Member
As the above states
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What are the advantages or a niche marketing approach?? (1 Viewer)
- Thread starter mrs_missile
- Start date
gleeek
Member
Allows the business to focus, more thoroughly, on the wants and needs of a very small segment- thus increasing potential for increased consumer satisfaction and therefore, sales. It also allows the business to differentiate itself from its competitors, accordingly allowing them to obtain a competitive advantage.