How in-depth does our knowledge of the case study have to be? For instance, for "Finance", would we need to know the business's financial records (balance sheets, revenue etc.)?
Ah ok.
Do we actually have to dedicate a lot of the extended response to discussing our case study? Or is it more something like: 350 words on what is involved in promotions (in general), and then a short reference to Anonymous Pty Ltd and how they promote their products (maybe 100 words or something)