FINANCE
Role
Objectives
"PLEGS" (pronounce pee-legs; our teacher even told us to imagine someone with pee running down their leg)
P - Profitability
L - Liquidity
E - Efficiency
G - Growth
S - Solvency (aka gearing)
Strategic Role
"FID"
F - Finance decisions (where do we get money from?)
I -...
MARKETING
Role
"Tasi" (pronounce tah-see)
T - Types of markets
A - Approaches to marketing
S - Strategic role
I - Interdependence
Influences
"Feck"
F - Factors influencing customer choice
E - Ethical
C - Consumer laws
Factors Influencing Customer Choice
"Pegs"
P - Psychological
E - Economic...
OPERATIONS
Role
"DIG Chicks"
D - Differentiation (part of strategic role)
I - Interdependence w/ other KBFs
G - Goods and services in other industries
C - Cost leadership (other part of strategic role)
Influences
"GTG le coq" + CSR
G - Globalisation
T - Technology
G - Government
L - Legal...