Analyse a Marketing Plan (1 Viewer)

[2soba]

i have an assignment on Marketing plans and i have to analyse one.
One of the Questions is
- To what extent are each of the 5 elements of a marketing plan addressed?

Now i HAVE no idea on how to approach this, Or even how to write it.

http://www.mplans.com/sample_marketing_plans/Internet_Coffee_Shop_Marketing_Plan/Executive_Summary_fc.cfm

^---- this is the plan i am doing. Any help would be great

 

[chriskoss]

You address the marketing plan by :

1. Implementing
2. Monitoring
3. Controlling

Implementing is the process of putting the marketing strategies into operation. (This is obviously started firstly by drawing up a marketing plan)

Monitoring means checking and observing the actual progress of the marketing plan (how successful it has been) - Done by looking at sales figures etc to previous.

Controlling involves the comparison of planned performance against the actual performance, and taking corrective action to make sure the objectives are attained.