I remember this question when i did S&C. I can type up my answer and the marking guideline for you. It is not exactly the same, but I hope you will get the point.
3 a) Explain the concept of "westernisation" (2 marks)
Westernisation is catalysed by globalisation. It is the beliefs and behaviours of the world culture influenced by ideas derived from western societies such as the US, Australia and the UK. The worldview is based upon capitalism and materialism - making money and possessing physical materials dominate over spirituality of the culture.
Mark: 2/2.
Marking guidleline:
Should be able to describe the process of ways in which some countries adapt the values common in major western countries, such as democracy, capitalism and free market economy, with specific examples.
b) Assess the argument that westernisation is inevitable in the 21st century. (4 marks)
Westernisation is inevitable in the 21st century as the world is heavily influenced by technologies and globalisation. The US is constantly promoting new technologies around the globe and as a result, the ideas and behaviours of possessing goods are also being conveyed. For example, Vietnam is under the influence of globalisation and westernisation, such as Coke and McDonald that penetrate the food and drink industries. These are forms of TNCs, demonstrating the role of westernisation. The Vietnamese adapt to this western ideology of materilism and capitalism of making money instead of promoting cultural continuity, traditions and customs such as going to temples and participate in traditional weddings. These have been replaced with business (factories) and white weddings. Therefore, westernisation is inevitable in the 21st century and erasing traditions and customs.
Mark: 4/4.
Marking guideline:
A strong response comes to a conclusion about the validity of the argument, or may even argue successfully that it is unanswerable. The key to the success of the response will be the range of specific examples that convey understanding of the argument, and underpin their assessment of the argument. (3-4 marks)
I hope this will help you on what needs to be included in your answer. Obviously you need a lot of specific examples, drawing upon your study of your specific country.
