ainsleigh17
New Member
- Joined
- Mar 11, 2012
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- Female
- HSC
- 2012
HELP
Hey, guys I choose to do Collette Dinnigan and I've become completely stuck with the external and internal factors... I mean I know what they are but I can only find a little bit of infomation on them, has anyone else done this assignment on her? I've done this much but can anyone help add to it?!
EXTERNAL FACTORS
economic: 2009’s financial crisis has influenced the direction of Collette Dinigan’s spring/summer collection of that year, amongst other designers, making the decision to take a safe approach to the seasons collection. To keep with the gloomy mood, her new line featured more pants and daywear pieces than usual and for the most start steered clear of the usual flirty girly garments that characterise her garments.
Designers like Collette rely on elective purchases, in our current economic climate it’s fascinating to see more designers and fashion houses looking to create cruise collections to keep consumers buying and interested in their designs between collections. This is why Collette focused on her inter-season and pre-season line of ready-to-wear garments, last shown at Qantas First Class Lounge at Sydney Airport.
political: Before the terrorist attacks on september 11 Collette has been on location in Paris at the photo shoot for her launch of “wild hearts”, which has now landed in Australia at Target. She only found out about the attack when she had arrived at the airport to fly back to sydney.
From a business perspective her first reaction was to cut back on business outlay, this meant she only showed in Sydney once that year and a produced a small show in Paris late in 200. After reviewing her accounts she decided to focus her time on her most regular customers, she increased her minimum deposit (to ensure extra purchases) as well as asking her customers to pre-pay their deposits.
After a shipment of her stock didn’t arrive in America it left her in an almost jeopardising situation as her products are very seasonal, day by day that it didn’t arrive decreased the chance of selling or creating a profit. But in the end holding onto her designs/garments proved worthwhile in the end. Her designs/garments were more sought after than ever by her Australian customers that had made the decision to shop at home rather than over the globe.
When Collette first opened her store in London’s Chelsea Green* not only did it cause problems for her but she also confessed “streets like Bond St* do actually have people walking down them, while nobody walks past a shop in Chelsea Green” but somehow by the way that September 11 brought the stock market to a halt meant that no one walked down Bond St anymore, since that time Collettes store had become a destination store and business increased by 30%.
social: In 2001 Collette launched her exclusive lingerie collection, Wild Hearts, to the United Kingdoms retail giant “Marks and Spencer” (like our Australian “David Jones”) which turned over approximately $30 million for the chain department store.
Supermodel of the 1990’s, Helena Christensen turned into a fashion photographer and good friend of Collettes was involved in shooting the “wild hearts” campaign advertisement that created the grounds of the new brand in the United Kingdom market.
Working with Helena Christensen and other people high in the fashions progressive people lists got Collettes new lingerie debut off to the perfect start.
Now “Wild Hearts” has landed in Australia and is available in Target, this shows Collettes persistent search to extend and transform her brand name whilst enlarge her clientele and influence over present trends.
ecological: Collette is renowned for being devoted to grow consumer sharing awareness of the importance of environmentally sustainable products and products that won’t harshly damage the earth. From a designers perspective this creates a focus on using only the greatest standard of textile fibres in her designs, like silk and cotton. She is also very inquisitive about Merino wool, in 2007 she entered in the Australian Wool Innovation and had an exhibition pulled together.
Merino wool in particular is amongst one of the most natural and biodegradable textiles products, globally. It is because it requires very minimal use of chemicals to produce and as a result has minimal impact on the earth and environment. Although the wool is expensive to some ranges of consumers of her brands, she hopes to pass the concept onto her buyers.
Every single process involved in the manufacturing of her garments are approved under Australian ethical regulations laws and international regulation laws, Collette has clearly made a response to the increasing consumer mindfulness of the textiles industry on the environment. A lot of people think the growing of consciousness about the impacts are because of the further understanding of climate change and the impact that textile industries may be having against it.
technological: Collette has her own website exhibiting all her latest collections, including bridal, children’s, eyewear and cruise (in between/pre-season) collections. Her website www.collettedinigan.com* provides details on her stock lists in Australia and around the world, increasing her retail market as it’s easier and more likely people can reach telephone numbers and email addresses of these stores, creating a more accessible way to acquire her garments. It now seems that her website is a crucial part of her success because how much easier it is for her fans/consumers to follow her collections and other aspects of her business, the website acts as an almost “portal” from the original Collette Dinnigan designs to her future achievements.
Collette also incorporates computer-aided design (CAD) in her manufacturing process to make the construction of her garments easier and more efficient for everyone involved. Hours are saved by the technology, colour and fabric changes can be altered and changed so easily on a computer screen this has resulted in the reduction of steps required in to the design process as well as resulting in minimising costs for Collette.
INTERNAL FACTORS
expertise: Collette Dinnegan grew up in New Zealand before moving to Australia where she demonstrated herself as one of the nations recognised and accepted designers. She began by constructing small lingerie pieces for friends who adored her attentions to detail and her adorable feminine designs, from the small success she decides to give launching her own design label a try. You can easily see how her design aesthetic and inspirationally must come, deep down, from the very beginning. She is known and built a firm reputation for her beadwork and attention to minor details in her separates, it is these things that really characterise her work and make them stand out. Collette is obviously very dedicated to what she does, she seems very passionate for what she creates for herself and what women really want to wear, it has made her a unique, inspiring and refreshing designer.
facilities: Collette Dinnegan garments are carefully hand-made in Australia and then shopped to her exclusive clients and stores around the world. Her fabrics and signature glass beads are outsourced from several different locations, one being India, where she sources her fabrics from depends on her theme throughout her collection.
Regardless of her major success internationally she has chosen to live in Australia and keep all her production facilities close by also, this is so she can keep a close eye on the manufacturing as well as promoting domestic labour and not exploiting sweat shops etc.
Exporting to overseas consumers mean that Collette needed to employ local administrative and industry workers in each country she transmits her garments too.
However the exception is that she purchases all her hand-made beads from Bombay in India because of the immense craftsmanship where the production of these glass beads is treated like an art form. Collette’s official headquarters are in Surrey Hills, Melbourne, Australia. She has employed 35 people, each with their own specific role within her business to fulfil all aspects, ensuring complete order and productively.
The business and brand facilities have been subsidised ever since Collette was first recognised as an internationally renowned fashionista.
financial: Her annual turnover is approximately $12 million and from the very start of Collettes career her business has continuously grow and expand. The reason this figure is only estimated is that she is a registered Propriety Limited, meaning it’s a private company, this means the business is not obligated to publish its financial reports.
Regardless of her own success fashion business usually only do well for minimal years before the fashion industry conflict catches up with them and they end up falling apart.
Collette has obviously prevented this from happening to her business, she has accomplished this by balancing her focus’ between creativity and the business side of her fashion house and executed the perfect footing.
Preserving this balance is extraordinarily important to her success or she, like other designers with get lost in the creativity side and not be so efficient in the operation of the business leading to a failure in the industry.
IT'S DUE MONDAY SO PLEASE HELP ASAP!!!!
Hey, guys I choose to do Collette Dinnigan and I've become completely stuck with the external and internal factors... I mean I know what they are but I can only find a little bit of infomation on them, has anyone else done this assignment on her? I've done this much but can anyone help add to it?!
EXTERNAL FACTORS
economic: 2009’s financial crisis has influenced the direction of Collette Dinigan’s spring/summer collection of that year, amongst other designers, making the decision to take a safe approach to the seasons collection. To keep with the gloomy mood, her new line featured more pants and daywear pieces than usual and for the most start steered clear of the usual flirty girly garments that characterise her garments.
Designers like Collette rely on elective purchases, in our current economic climate it’s fascinating to see more designers and fashion houses looking to create cruise collections to keep consumers buying and interested in their designs between collections. This is why Collette focused on her inter-season and pre-season line of ready-to-wear garments, last shown at Qantas First Class Lounge at Sydney Airport.
political: Before the terrorist attacks on september 11 Collette has been on location in Paris at the photo shoot for her launch of “wild hearts”, which has now landed in Australia at Target. She only found out about the attack when she had arrived at the airport to fly back to sydney.
From a business perspective her first reaction was to cut back on business outlay, this meant she only showed in Sydney once that year and a produced a small show in Paris late in 200. After reviewing her accounts she decided to focus her time on her most regular customers, she increased her minimum deposit (to ensure extra purchases) as well as asking her customers to pre-pay their deposits.
After a shipment of her stock didn’t arrive in America it left her in an almost jeopardising situation as her products are very seasonal, day by day that it didn’t arrive decreased the chance of selling or creating a profit. But in the end holding onto her designs/garments proved worthwhile in the end. Her designs/garments were more sought after than ever by her Australian customers that had made the decision to shop at home rather than over the globe.
When Collette first opened her store in London’s Chelsea Green* not only did it cause problems for her but she also confessed “streets like Bond St* do actually have people walking down them, while nobody walks past a shop in Chelsea Green” but somehow by the way that September 11 brought the stock market to a halt meant that no one walked down Bond St anymore, since that time Collettes store had become a destination store and business increased by 30%.
social: In 2001 Collette launched her exclusive lingerie collection, Wild Hearts, to the United Kingdoms retail giant “Marks and Spencer” (like our Australian “David Jones”) which turned over approximately $30 million for the chain department store.
Supermodel of the 1990’s, Helena Christensen turned into a fashion photographer and good friend of Collettes was involved in shooting the “wild hearts” campaign advertisement that created the grounds of the new brand in the United Kingdom market.
Working with Helena Christensen and other people high in the fashions progressive people lists got Collettes new lingerie debut off to the perfect start.
Now “Wild Hearts” has landed in Australia and is available in Target, this shows Collettes persistent search to extend and transform her brand name whilst enlarge her clientele and influence over present trends.
ecological: Collette is renowned for being devoted to grow consumer sharing awareness of the importance of environmentally sustainable products and products that won’t harshly damage the earth. From a designers perspective this creates a focus on using only the greatest standard of textile fibres in her designs, like silk and cotton. She is also very inquisitive about Merino wool, in 2007 she entered in the Australian Wool Innovation and had an exhibition pulled together.
Merino wool in particular is amongst one of the most natural and biodegradable textiles products, globally. It is because it requires very minimal use of chemicals to produce and as a result has minimal impact on the earth and environment. Although the wool is expensive to some ranges of consumers of her brands, she hopes to pass the concept onto her buyers.
Every single process involved in the manufacturing of her garments are approved under Australian ethical regulations laws and international regulation laws, Collette has clearly made a response to the increasing consumer mindfulness of the textiles industry on the environment. A lot of people think the growing of consciousness about the impacts are because of the further understanding of climate change and the impact that textile industries may be having against it.
technological: Collette has her own website exhibiting all her latest collections, including bridal, children’s, eyewear and cruise (in between/pre-season) collections. Her website www.collettedinigan.com* provides details on her stock lists in Australia and around the world, increasing her retail market as it’s easier and more likely people can reach telephone numbers and email addresses of these stores, creating a more accessible way to acquire her garments. It now seems that her website is a crucial part of her success because how much easier it is for her fans/consumers to follow her collections and other aspects of her business, the website acts as an almost “portal” from the original Collette Dinnigan designs to her future achievements.
Collette also incorporates computer-aided design (CAD) in her manufacturing process to make the construction of her garments easier and more efficient for everyone involved. Hours are saved by the technology, colour and fabric changes can be altered and changed so easily on a computer screen this has resulted in the reduction of steps required in to the design process as well as resulting in minimising costs for Collette.
INTERNAL FACTORS
expertise: Collette Dinnegan grew up in New Zealand before moving to Australia where she demonstrated herself as one of the nations recognised and accepted designers. She began by constructing small lingerie pieces for friends who adored her attentions to detail and her adorable feminine designs, from the small success she decides to give launching her own design label a try. You can easily see how her design aesthetic and inspirationally must come, deep down, from the very beginning. She is known and built a firm reputation for her beadwork and attention to minor details in her separates, it is these things that really characterise her work and make them stand out. Collette is obviously very dedicated to what she does, she seems very passionate for what she creates for herself and what women really want to wear, it has made her a unique, inspiring and refreshing designer.
facilities: Collette Dinnegan garments are carefully hand-made in Australia and then shopped to her exclusive clients and stores around the world. Her fabrics and signature glass beads are outsourced from several different locations, one being India, where she sources her fabrics from depends on her theme throughout her collection.
Regardless of her major success internationally she has chosen to live in Australia and keep all her production facilities close by also, this is so she can keep a close eye on the manufacturing as well as promoting domestic labour and not exploiting sweat shops etc.
Exporting to overseas consumers mean that Collette needed to employ local administrative and industry workers in each country she transmits her garments too.
However the exception is that she purchases all her hand-made beads from Bombay in India because of the immense craftsmanship where the production of these glass beads is treated like an art form. Collette’s official headquarters are in Surrey Hills, Melbourne, Australia. She has employed 35 people, each with their own specific role within her business to fulfil all aspects, ensuring complete order and productively.
The business and brand facilities have been subsidised ever since Collette was first recognised as an internationally renowned fashionista.
financial: Her annual turnover is approximately $12 million and from the very start of Collettes career her business has continuously grow and expand. The reason this figure is only estimated is that she is a registered Propriety Limited, meaning it’s a private company, this means the business is not obligated to publish its financial reports.
Regardless of her own success fashion business usually only do well for minimal years before the fashion industry conflict catches up with them and they end up falling apart.
Collette has obviously prevented this from happening to her business, she has accomplished this by balancing her focus’ between creativity and the business side of her fashion house and executed the perfect footing.
Preserving this balance is extraordinarily important to her success or she, like other designers with get lost in the creativity side and not be so efficient in the operation of the business leading to a failure in the industry.
IT'S DUE MONDAY SO PLEASE HELP ASAP!!!!