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Concentrated Market Approach (1 Viewer)
- Thread starter Bimbo
- Start date
truly-in-bliss
my love is like woah!
- Joined
- Jun 3, 2003
- Messages
- 2,995
- Location
- Strathfield, Sydney Gender: Female
- Gender
- Female
- HSC
- 2003
concentrated market approach is also called the niche market appraoch (ie: in the niche market)
biz uses this appraoch to target a specific segment of a total market...
eg:
total market = car market
niche/concentrated market = the luxury car range such as Lexus or Mercedes Benz.
therefore when Lexus is making an Advertisement, in terms of marketing strategies, they are using the concentrated market appraoch.
biz uses this appraoch to target a specific segment of a total market...
eg:
total market = car market
niche/concentrated market = the luxury car range such as Lexus or Mercedes Benz.
therefore when Lexus is making an Advertisement, in terms of marketing strategies, they are using the concentrated market appraoch.