Distribution channel help (1 Viewer)

[rabsta89]

hello, I just need help with the producer to wholesaler to retailer to customer channel. when it goes to the wholesaler to they sell it to the businesses selected retailers or does the wholesaler choose?

any help will be appreciated
thanks

 

[201055]

Haha studying it right now I would presume the wholesaler would take it to any business they can (unless they're a limited-service wholesaler specialising, then they might be able to choose).

 

[rabsta89]

i guess it looks like the wholesaler provides it to any outlet demanding it