Say for example we wrote a creative on Discovery, would we say (in our creative), I discovered...or in a belonging piece would we say "he bonged" or "I finally felt like I belonged" or in a journey piece would we say "I am going on a journey"?
Why?
Thanks
In an essay, always mention the AOS by name - the whole essay is explicitly about the AOS, being implicit will just make it harder for the markers
In a creative, never mention the AOS by name - the whole creative is implicitly about the AOS, being explicit will make your creative a lot less sophisticated off the bat
you want the discover/journey/belonging to happen in the underlying fabric of the creative like it should be subtle
saying, "I finally felt like I belonged" is not very subtle at all lol
(although I said never, I've seen creatives where people used the word discovery in like a really unique or skillful way but yeah only do this if you are an english god. your examples are not english god worthy btw ahaha)