Does market research include SWOT analysis and competitor analysis? (1 Viewer)

[luo_ge]

I'm doing a Qantas case study and was just wondering if market research includes a SWOT analysis and competitor analysis.

 

[laloola]

i think so. it helps marketers to focus on main issues.

 

[Roy G Biv]

Sorry about the grave digging, but thought I'd correct it in case someone else checks out the thread, which is not that unlikely given that this thread is first page.
anyway:

Market Research is step 2 of the marketing process, step 1 being Situational Analysis. I mention this because the syllabus mentions SWOT analysis under step 1, while step 2 is supposed to be mainly about gathering info about the marketing problem - specifically the customer's psychological factors.

 

[JaneBower]

Hello, could you please tell me if there are companies that can help with business problems?

 

[RichardAA]

Hi. I might be able to help you.

 

[RichardAA]

I had a problem with my business.

 

[RichardAA]

It was standing still and not making a profit because of the pandemic in the world.

 

[RichardAA]

And then, one day, a good friend of mine recommended me a company that does market research. So I decided to turn to them for help.

 

[RichardAA]

They provided me with a tremendous amount of information, various analyses, and studies.

 

[RichardAA]

They helped me to understand all of this and to change my business strategy.

 

[Rengoku]

They helped me to understand all of this and to change my business strategy.

lmao why didn't you put all of that in one post

 

[RichardAA]

I didn't think about it, I'll put it together now.