marketing assessment task help please (1 Viewer)

[want2beSMART]

hi, well i have an in-class assessment. im given a sample marketing plan and i will be given questions on it. not comprehension questions...more like analysis questions.

can someone give me some advice on how to analyse the marketing plan?

 

[goan_crazy]

ok with a marketing plan
the best advice i can tell u is 2 know the elements of the marketing plan and identify them in the plan they give u and talk about them
to refresh ur memory the elements of a marketing plan are:
*situation analysis-including SWOT analysis, competitor analysis, market analysis and product analysis including product lifecycle
*establishing marketing objects ie. SMART characteristics-specific, measurable,achieveable,realistic and timed
*identify target market-remember undifferentiated, differentiated and concentrated...
*develop marketing strategies
*implementing monitoring and controlling-comparring actual v. planned

hope this helps

joe

 

[want2beSMART]

yeah but im not writing a marketing plan

i have to analyse it with whatever information from a marketing plan provided

 

[goan_crazy]

yeah but im not writing a marketing plan

i have to analyse it with whatever information from a marketing plan provided

good luck with it!
analyse it using the advice i gave ya
identify those parts...
*situation analysis-including SWOT analysis, competitor analysis, market analysis and product analysis including product lifecycle
*establishing marketing objects ie. SMART characteristics-specific, measurable,achieveable,realistic and timed
*identify target market-remember undifferentiated, differentiated and concentrated...
*develop marketing strategies
*implementing monitoring and controlling-comparring actual v. planned

 

[want2beSMART]

err yeah but how?

 

[Kulazzi]

You'll be given a marketing plan and analyse the info given, correct? Most marketing plans will have the SWOT analysis and the four P's etc. I'm guessing most likely you'll be asked on how solve some "difficult situations",

for example: say a business sells beauty products. However one weakness could be that they're target market isn't buying it and they're piling on stock. How would they be ables to sell it more quickly and efficiently?

Advertise on tv, radio, maybe a door-to-door salesman, magazine like Avon, have a discount price, Buy 1 get one free etc.

BUT please note this is ONLY AN EXAMPLE! (that I just made on the spot).

OR another alternative is......

PMing truly in bliss or Without Wings or AGB as they are the mods of this forum

 

[want2beSMART]

oh okay cool...that sounds about right

thanks

but how can i be prepared for this assessment?

 

[Kulazzi]

I suggest reading over some sample marketing plans, maybe off the net or a case study in your textbook, and knowing what's in it (and if you're lucky, contain some situations, they had to work out)

other than that, I'm not so sure

 

[want2beSMART]

what do you mean situations i had to work out?

 

[Kulazzi]

like, they might give you a scenario and you have to think of some strategies to solve the problem - don't take my word for it though

Read in your textbook any scenario examples they give and the strategy they used to solve the problem, note this down in your notes