marketing question (1 Viewer)

[symo]

Is having a customer loyalty program, ie discounts for contiuned purchasing, would that be a pricing strategy or promotion.
id say prob promotion, but discount pricing is pricing?

 

[truly-in-bliss]

i say promotion, because it is more than the acutal pricing mehtod ie: it's a program. Furthermore, pricing methods do not include the long term aim, it is just purely the method.