Mktg1002 (1 Viewer)

[avster]

yeh getting through it its quite tedious stazi

yeh im just going through al lthe scales and construct info... i think alot will be based on that stuff

and the phenomologies is there anywhere that gives you a good picture of how the survey should look? in the text book...

 

[avster]

wats pre coding? i understand that coding is you know putting numerical values to the options of response so as to allow the info to be collected easily but wats pre coding?

is that initially setting it up to be coded?

 

[stazi]

the questionnaire chapter has good stuff on how the survey should look.
and precoding is:
How much do you like anal?
Very Much (1) Neither like or dislike (2) Dislike (3)

In your case it's 1.

 

[__assilem__]

do you really think that the questionnaire will be based on customer satisfaction? did ian give an indication that of this? i'm just a bit sceptic because last year's exam was on customer satisfaction, as i'm sure you're well aware of...

and how many references are you all planning on using?

 

[stazi]

yes it is, iain mentioned this in a lecture.
im planning to have about 5 refs.

 

[stazi]

lol, iain black pwned you all.