New logo, branding, etc (1 Viewer)

iambored

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Re: Don't miss your chance to be part of the unveiling of our new image...

To me it looks too modern to be a logo of a uni. I don't understand how they expect people to take the uni more seriously (i.e. trying to attract researchers and postgrads) with a logo that looks like it should belong elsewhere.

Love the thing you did above asy!
 

AsyLum

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Re: Don't miss your chance to be part of the unveiling of our new image...

Its now chasing my little shy-guy!
 

MaryJane

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Re: Don't miss your chance to be part of the unveiling of our new image...

Um, are you serious? When I saw it I thought it was some evil character from Sailor Moon or Mario that Mike appropriated as a joke!

Hmm... At least they're accommodating to our large Asian student population with the slanty (yellow) eyes... And I'm sure we'll have more Russians now we have the lovely shade of Soviet red... But it should fend off any Nazis, because the Star of David = Macquarie supports Jews. :p

I mean, thats what I got from the symbolism; me who hasn't done English or Art since year 12. I wonder what Art/Media students read into it?

Not a fan.
 

MaryJane

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Re: Don't miss your chance to be part of the unveiling of our new image...

This is what our logo should be. It makes much more sense.

Asy, perform your photoshop magic! We'll submit it to the PR Dept.

 

AsyLum

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Re: Don't miss your chance to be part of the unveiling of our new image...

Uh...Ivy, that character IS my appropriation :p



Is the real one ;)
 

Skittled

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Re: Don't miss your chance to be part of the unveiling of our new image...

Shit! MJ Came out and said that caterpillar thing was MQ's new logo. I'm thinkin' NOO I'm going to have a caterpillar on my transcript and certificate!

:jaw:


AsyLum said:
Is the real one ;)
...thank god. It's crap but no cartoon character on official documents.
Still a star of david though.
 

MaryJane

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Re: Don't miss your chance to be part of the unveiling of our new image...

AsyLum said:
Uh...Ivy, that character IS my appropriation :p
Phew! I am way too gullible :eek:

But its funny what comparison does; I don't think its nearly as bad now... still confused about the choice of the Star of David.

Will we still get the nice, normal, mature "M" on our graduation certificate? I really hope so.
 

AsyLum

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Re: Don't miss your chance to be part of the unveiling of our new image...



I have work so ...its a little rough :p
 

atreus

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Re: Don't miss your chance to be part of the unveiling of our new image...

MaryJane said:
Will we still get the nice, normal, mature "M" on our graduation certificate? I really hope so.
even under the current M logo, i think the graduation certificates still have the old green and gold shield.
 

iambored

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Re: Don't miss your chance to be part of the unveiling of our new image...

AsyLum said:
Uh...Ivy, that character IS my appropriation :p



Is the real one ;)
LOL!!! Cracked me up, especially when I read "Hmm... At least they're accommodating to our large Asian student population with the slanty (yellow) eyes... " Lol you were quite calm about it MJ, imgine if they did give us a cartoon evil caterpillar!

Edit: Asy, you know every time I see the actual logo thing I can still see your evil dude staring out from it, too funny, I love it.
 
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AsyLum

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Re: Don't miss your chance to be part of the unveiling of our new image...

iambored said:
LOL!!! Cracked me up, especially when I read "Hmm... At least they're accommodating to our large Asian student population with the slanty (yellow) eyes... " Lol you were quite calm about it MJ, imgine if they did give us a cartoon evil caterpillar!

Edit: Asy, you know every time I see the actual logo thing I can still see your evil dude staring out from it, too funny, I love it.
Yes!

Culture jamming ftw
 

Monstar

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Re: Don't miss your chance to be part of the unveiling of our new image...

i wonder what was wrong with the mad shield thing we had.. this is so bad.
 
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pLuvia

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Re: Don't miss your chance to be part of the unveiling of our new image...

Looks more like a company logo than a uni logo :confused: everytime I look at that I think of what Asy made lol
 

Jagermeister.

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Reason behind Macquarie NEW logo/image

(sorry Asylum. I tried to put this in your topic but it kept saying invalid) :mad1:

The real reason behind Macquarie's new logo design
Macquarie knows where its moolah will be made in the future, and its ALL made in china (no disrespect to asians out there). Lets check out our image "transformation" in closer detail shall we:

OLD mac logo (the one people most seem to prefer):



NEW mac logo:


Now, lets look at similar logos that adopt the same modern 'serif font' scheme as part of their image:








"Wait a minute???? Aren't they're all diploma factories" (occasionally referred to as private colleges), you say.

"So that makes us......... :)"


And HERE's the deal breaker:



hmmmmm. I couldn't quite put my finger on it, but doesn't that logo look kinda like....






...HEYYYYY! Its china's national flower - the peony (Sho Yu 富贵花).

.....And doesn't red symbolise good fortune and integrity in china??

.........And that star. Isn't it reminiscent of........oh yeah:



Case Closed.
 

clairegirl

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Re: Reason behind Macquarie NEW logo/image

ugghhh its soo ugly! :(
it looks very non-academic

it portrays the image that we care more about money than we do about academia...

:(
 

inara

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Re: Reason behind Macquarie NEW logo/image

Wow, you couldn't be more wrong! Talk about crazy conspiracy theories. The institutions linked to above are sub-brands of Macquarie University anyway ;)

The old logo isn't a crest and doesn't have many years of tradition behind it - it's from 1996. It's also widely hated across the University due to its phallicness.

I like the new logo. It's contemporary and fresh and much more polished than the old logo. And you might notice that 'university' is as big as 'macquarie', whereas in the old logo the word 'Macquarie' was highlighted over University. So there is actually more acknowledgment that it's an academic institution.
 

prusso

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Re: Don't miss your chance to be part of the unveiling of our new image...

the logo is great, modern and very stylish

the launch was good and enjoyed it

why would you like the old logo, its ugly and the lighthouse isnt even relevant

this new logo is a step forward and in the right direction
 

prusso

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Re: Reason behind Macquarie NEW logo/image

inara said:
Wow, you couldn't be more wrong! Talk about crazy conspiracy theories. The institutions linked to above are sub-brands of Macquarie University anyway ;)

The old logo isn't a crest and doesn't have many years of tradition behind it - it's from 1996. It's also widely hated across the University due to its phallicness.

I like the new logo. It's contemporary and fresh and much more polished than the old logo. And you might notice that 'university' is as big as 'macquarie', whereas in the old logo the word 'Macquarie' was highlighted over University. So there is actually more acknowledgment that it's an academic institution.
what he/she said
 

bukwow

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Re: Reason behind Macquarie NEW logo/image

lol nice reasoning to the OP a fun read :D
 

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