Pricing Strategies/Methods (1 Viewer)

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If we are asked a question in the HSC , which asks for marketing strategies, we have to talk about price penetration...market skimming...loss leaders, etc , right?

However, if we are asked for pricing methods, we talk about cost-based pricing, market-based pricing and competitor-based pricing, yeh?

 

[truly-in-bliss]

well there are 2 types under pricing..

1. pricing methods, and
2. pricing strategies

pricing methods is what u said in the second paragraph....ie: cost plus margin, market based pricing, competition-based..

but pricing strategies is what you said in the first paragraph...ie: price skiming, price penetration, loss leader and price lining....

in a sesne the 2 categories: pricing methods and pricing strategies are all partyof marketing strategies....but just dont confuse pricing methods for pricing strategies....

 

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Thanks

 

[truly-in-bliss]