Read the syllabus. Look at the types of markets. There is no market segmentation there. Resource, Industrial, Intermediate, Consumer, Mass, Niche. Therefore, market segmentation is an invalid answer for what type of market it is. Now, since Niche Market is a closer answer to Market Segmentation, it's obvious a more correct answer than consumer.obviously mt comments are in LT BLUE
If you thought the question was market segmentation, which you obviously did by you writing in light blue, why did you select the market segmentation choice, oh wait, there wasn't one.