chinkyeye
Member
wat should we knoe 4 marketing tropic
tell me everything we need 2 knoe bout this topic plz
tell me everything we need 2 knoe bout this topic plz
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wat should we know for Marketing (1 Viewer)
- Thread starter chinkyeye
- Start date
hYperTrOphY
Member
skyrockets1530
Member++
yea, another vote for everything.
hYperTrOphY
Member
What's in the exam is what is important. But since we don't know what is in the exam, everything is of equal importance. Know everything.Tommy_69 said:
goan_crazy
Hates the waiting game...
I thought u would've known that by now:
Well sorry to break it to ya... but its all this:
nature and role of markets and marketing
• the role of marketing in the firm and in society
• types of markets — resource, industrial, intermediate, consumer, mass, niche
• production–selling–marketing orientation
• the marketing concept — customer orientation, relationship marketing
• marketing planning process
elements of a marketing plan
• situational analysis including SWOT and product life cycle
• establishing market objectives
• identifying target market
• developing marketing strategies
• implementation, monitoring and controlling — developing a financial forecast,
comparing actual and planned results, and revising the marketing strategy
market research process
• determining information needs, data collection (primary and secondary), data analysis and interpretation
customer and buyer behaviour
• types of customers — people, households, firms, educational institutions,
government, clubs and societies, religious organisations
• the buying process — buyers and users
• factors influencing customer choice — psychological, sociocultural, economic,
government
developing marketing strategies
• market segmentation and product/service differentiation
• product and service
– positioning
– branding
– packaging
• price including pricing methods — cost, market and competition-based
– pricing strategies/tactics — skimming, penetration, loss leaders, price points
– price and quality interaction
• promotion
– elements of the promotion mix — personal selling, advertising, below-theline
promotions, public relations
– the communication process including opinion leaders and word of mouth
• place/distribution
– distribution channels and reasons for intermediaries
– channel choice including intensive, selective, exclusive
– physical distribution issues including transport, warehousing, inventory
• environmental effects on distribution — technology, local government
ethical and legal aspects
• environmentally responsible products
• other issues including creation of needs, impacts of retail developments,
sugging (selling under the guise of research)
• role of consumer laws in dealing with
– deceptive and misleading advertising
– price discrimination
– implied conditions
– warranties
– resale price maintenance.
Have fun with that now won't ya
Well sorry to break it to ya... but its all this:
nature and role of markets and marketing
• the role of marketing in the firm and in society
• types of markets — resource, industrial, intermediate, consumer, mass, niche
• production–selling–marketing orientation
• the marketing concept — customer orientation, relationship marketing
• marketing planning process
elements of a marketing plan
• situational analysis including SWOT and product life cycle
• establishing market objectives
• identifying target market
• developing marketing strategies
• implementation, monitoring and controlling — developing a financial forecast,
comparing actual and planned results, and revising the marketing strategy
market research process
• determining information needs, data collection (primary and secondary), data analysis and interpretation
customer and buyer behaviour
• types of customers — people, households, firms, educational institutions,
government, clubs and societies, religious organisations
• the buying process — buyers and users
• factors influencing customer choice — psychological, sociocultural, economic,
government
developing marketing strategies
• market segmentation and product/service differentiation
• product and service
– positioning
– branding
– packaging
• price including pricing methods — cost, market and competition-based
– pricing strategies/tactics — skimming, penetration, loss leaders, price points
– price and quality interaction
• promotion
– elements of the promotion mix — personal selling, advertising, below-theline
promotions, public relations
– the communication process including opinion leaders and word of mouth
• place/distribution
– distribution channels and reasons for intermediaries
– channel choice including intensive, selective, exclusive
– physical distribution issues including transport, warehousing, inventory
• environmental effects on distribution — technology, local government
ethical and legal aspects
• environmentally responsible products
• other issues including creation of needs, impacts of retail developments,
sugging (selling under the guise of research)
• role of consumer laws in dealing with
– deceptive and misleading advertising
– price discrimination
– implied conditions
– warranties
– resale price maintenance.
Have fun with that now won't ya
Are you serious? These people bothered to help you out. You can't escape the truth- you have to study everything. Remember nobody here can read minds or predict the future (that'd be awesome though) so we are all preparing for anything to come up in the exam. It doesn't mean that you should go and call everyone derogatory names.chinkyeye said:
Unless of course you're referring to the board of studies for filling the syllabus with so much content. If that's the case then I agree with you.