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thats the marketing strategy they are using.Gilbert1 said:Zero is for guys
Diet is for girls
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Wrong, they are made with a completely different recipe. Zero is (supposed to be) much more similar to Coca-Cola than Diet Coke is.perestroika said:Its simply a marketing strategy. Coke worked out that men were conscious of their appearance but didn't want to drink something promoted to women so they created coke zero. There's hardly a taste difference between them. Its all psychological.