How are we all studying? (1 Viewer)

[alphabetafeta96]

i hope it's about globalisation and marketing, did that in trial lol

I did that question in my trial as well.

 

[alphabetafeta96]

People in my grade were funny. Everyone had different responses to what " marketing management" really was. Some people talked only about the strategic role, some ordered their reports around the influences and others around the strategies.

 

[trungduong12]

People in my grade were funny. Everyone had different responses to what " marketing management" really was. Some people talked only about the strategic role, some ordered their reports around the influences and others around the strategies.

What paper was it?

What were the two essays/extended responses questions exactly do u rmb?


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[alphabetafeta96]

1. Examine the advantages of a diverse, culturally competent workforce for a global business
2. Explain how globalisation has affected marketing management

 

[alphabetafeta96]

Everyone steered away from the first for obvious reasons and then everyone got really panicked because they over complicated what marketing management was and they were stuck with it cause of the horrible first question

 

[trungduong12]

Everyone steered away from the first for obvious reasons and then everyone got really panicked because they over complicated what marketing management was and they were stuck with it cause of the horrible first question

For marketing management
Its about strategies right?

First question ==> @____@?!?


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[Zeref]

If anyone has a copy of the cssa paper, could they upload or pm me?

Thanks

 

[BLIT2014]

If anyone has a copy of the cssa paper, could they upload or pm me?

Thanks

Illegal to upload CSSA to BOS

 

[Maxwell]

For marketing management
Its about strategies right?

First question ==> @____@?!?


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I think a marketing manager's role encompasses the whole function. You probably could just target one part of the syllabus (e.g. strategies). Real-life companies/businesses don't have marketing managers just to do one role - they perform more than one, usually. Also, the whole operations topic used to be called "operations management" in the old syllabus, and it incorporated strategies and influences then. I think we can apply the same logic to that question and assume that pretty much the whole marketing topic syllabus is fair-game (i.e. you could do either influences/strategies or both for that question).

And it's in relation to globalisation, so that question is really easy.

Talk about influences from globalisation on marketing (legal regulations overseas, factors affecting customer choice e.g. sociocultural bit of that dot point due to the increased levels of migration)

Strategies you would simply talk about the global aspects of marketing management e.g. standardisation, customisation, etc.




In relation to the second question "Examine the advantages of a diverse, culturally competent workforce for a global business" that's literally a syllabus learn-to.


Firstly I'd get the content out of the way and talk about the staffing approaches (geocentric, polycentric [I think that's what it is called] and ethnocentric)
Do advantages/disadvantages of that.

Apply business-logic for advantages:

Diverse = more skills, different perspectives, creates scope for innovation/new ideas/labour saving ideas
Culturally diverse = good business reputation, good-will booster, better cater for different cultured customers (higher quality service delivery)


And then you could go a step further and highlight some disadvantages:

e.g. must have strict discrimination policies in place which can increase business costs




I'd go with the marketing management one, though. There's more to write




Correct me if i'm wrong.

 

[alphabetafeta96]

^ yep dude your spot on.

 

[bongoli]

12 hour cram and hope everything's in my head

 

[trungduong12]

12 hour cram and hope everything's in my head

Same !!!
Need to memorise 200+ pages of notes for 6 subjects

I hope i can rmb every single dotpoints of the syllabus xD

Iam panicking !!!

HSC IS NEXT WEEK MONDAY !!!


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[BLIT2014]

Same !!!
Need to memorise 200+ pages of notes for 6 subjects

I hope i can rmb every single dotpoints of the syllabus xD

Iam panicking !!!

HSC IS NEXT WEEK MONDAY !!!


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You don't say?