Hey guys, old dog here (2004 class haha). I've been in media and advertising for, god know how long now and IMO and the choice of university isn't too important.
What is important though is to find out if your degree has a component where the uni places you in work experience programs with media companies.
You can always do this in your spare time by looking at industry publications and contacting companies directly, but it's handy if its integrated into your degree.
The Bachelors degree is a handy way for us to know that you're the type of person who has the patience to commit to something for a few years.
Hope this helps you guys and girls looking at mid-year entry right now.