pppllllzz help MARKETING PLANNING PROCESS (1 Viewer)

[sal17]

can sm1 pls help me with this...
like a summary/explain each step
thanks=]

 

[Absolutezero]

Marketing Plan

1. Executive Summary ~ Outlines Plan
2. Situational Analysis

 

[Absolutezero]

Marketing Plan

1. Executive Summary ~ Outlines Plan

2. Situational Analysis
- Market Analysis
- Product Analysis
- Competitor Analysis
- SWOT Analysis

3. Establish Marketing Objectives Though SMART Goals

4. Identify Target Market

5. Marketing Strategy (mix)
- Product
- Price
- Place
- Promotion

6. Implement, Control, Monitor

 

[sal17]

hey absolutezero thanks 4 that=]
so is the marketing planning process, the same thing as elements of a marketing plan??
also, if its not in the case study question do i have to link it to a case study/business?
thnks

 

[Absolutezero]

Yeah, they would be the same thing. You only need to link it to a case study if the question asks you to.

 

[sal17]

ok=] can we only get a question asking for the 'marketing planning process' in the case study question??

 

[Absolutezero]

No, it can come up in any section. However, it is most likely to come in in the question where they give you a case study, or the last question where you use your own.