Re: Business Studies Section I: Multiple Choice
lmaoooo yehh man it was trick question because it was at start of test and the 15-20 age group was to make ppl think yep niche, thatz why ppl stil cant realise it now, ive tried to explain but they don't get the point. they targeted it to 15-20 year olds, but jewlerry in general appeals to a large market, and hence they are not differentiating it to go to 15-20 yr olds as anyone can get their hands on it. ferrari is a niche market because only a select few people can afford a ferrari. for it to be part of a niche market it needs to have a differentiating feature that makes specific people want it. case closed