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It is essential for students to use case studies within the Business Studies course.
Why do you need case study information?
Case studies are used in responses to provide a practical example of the theory - basically they show that you know how the information can be applied to a business in real life.
What do you need to know about your case study?
If you look at the Business Studies Syllabus it outlines at the start of each topic what you need to know about a case study.
Here are the relevant case study sections for the HSC course:
Students learn to:
Examine contemporary business issues to:
• discuss the balance between cost and quality in operations strategy
• examine the impact of globalisation on operations strategy
• identify the breadth of government policies that affect operations management
• explain why corporate social responsibility is a key concern in operations management
• explain why goods and/or services are central to both marketing and operations
• examine why ethical behaviour and government regulation are important in marketing
• assess why a mix of promotional strategies is important in the marketing of goods and services
• explain potential conflicts between short-term and long-term financial objectives
• analyse the influence of government and the global market on financial management
• identify the limitations of financial reporting
• compare the risks involved in domestic and global financial transactions
• discuss the influence of government on the process of determining employment contracts
• explain how businesses exhibit corporate social responsibility in the management of human resources
• analyse the causes of two workplace disputes and the strategies used to resolve them
• examine the advantages of a diverse, culturally competent workforce for a global business
Investigate aspects of business using hypothetical situations and actual business case studies to:
• describe the features of operations management for businesses in a tertiary industry
• assess the relationship between operations and the other key business functions in two
actual businesses
• explain how operations strategy can help a business sustain its competitive advantage
• recommend possible operations strategies for one hypothetical business
• evaluate the marketing strategies for a good or service
• analyse a marketing plan for a business
• explain how globalisation has affected marketing management
• calculate key financial ratios
• assess business performance using comparative ratio analysis
• recommend strategies to improve financial performance
• examine ethical financial reporting practices
• explain the interdependence between human resources and other key business functions
• compare the process of negotiating enterprise/collective agreements with the negotiation of individual contracts
• discuss the advantages and disadvantages of outsourcing in the global market
• evaluate the effectiveness of human resource management for one business and recommend appropriate alternative strategies
Where do I use case study information?
You use case studies in short answer questions where they ask you to support your argument with contemporary examples and section IV of the HSC exam paper. (refer to the rubric to see this).
Example:
2012 HSC Question 21:
How might a business benefit when an operations manager acts in an ethically and socially responsible manner? Support your answer with relevant examples. (4 marks)
2012 HSC Question 26:
Why are ethical behaviour and government regulation important in marketing? (20 marks)
Where can I see examples of case studies implemented into section IV answers?
If you check out section IV in the standards packages you can see how other students have answered questions and integrated case study knowledge.
How many case studies do I need?
The number of case studies you have is dependent on how well you cover the points with your case studies. Not all case studies cover all areas of the syllabus, so some people may use more than one to effectively cover all areas. If your case study doesn't cover all the syllabus points required you should find another that covers those areas. Past HSC Marking Guidelines stated that:
The Board of Studies states that:
Although with the introduction of the new syllabus you can create hypothetical businesses I personally recommend you learn actual case studies. There's lots of information about that you can learn the information to effectively implement into your answers. Additionally it saves you time as you do not have to make up case studies on the spot.
What are some case studies I could do?
This is up to you, the information you have available to you and what you feel fits in best with each area of the topics. Some common case studies include:
Useful Case Study Links
Remember: these links are just a starting point, they are no way all the information available about the case study you are studying and all that you will need.
AFR Biz has a range of case studies such as Australia Post, BHP Billiton, Coca Cola, McDonald's etc.
Marketing Mag has a range of case studies for marketing
Qantas
Qantas Website
Emirates Partnership: Qantas/Emirates global partnership
Qantas - ABC 7:30: Interview with Alan Joyce about Qantas’ losses
Qantas 2012 Advertisement: You’re the reason we fly
Qantas industrial action: Information about the 2011 groundings of flights
Qantas Case Study: Recent Qantas news
Apple Inc.
Apple Inc. Website
Apple's CSR
Coca Cola Amatil
Coca Cola Amatil Website
Diversity at CCA
The following is outdated though in parts still somewhat relevant to the new syllabus in certain aspects:
Leading Edge - Coca Cola Amatil Case Study: Financial Planning and Management
Leading Edge - Coca Cola Amatil Case Study: Marketing
Leading Edge - Coca Cola Amatil Case Study: Employment Relations
Virgin Australia
Virgin Australia - About Us
Virgin Australia – Rebranding
L'Oreal
L'Oreal homepage
The L'Oreal Foundation
L'Oreal Research and Innovation
L'Oreal Commitments
Textbooks for case studies
Why do you need case study information?
Case studies are used in responses to provide a practical example of the theory - basically they show that you know how the information can be applied to a business in real life.
What do you need to know about your case study?
If you look at the Business Studies Syllabus it outlines at the start of each topic what you need to know about a case study.
Here are the relevant case study sections for the HSC course:
Students learn to:
Examine contemporary business issues to:
• discuss the balance between cost and quality in operations strategy
• examine the impact of globalisation on operations strategy
• identify the breadth of government policies that affect operations management
• explain why corporate social responsibility is a key concern in operations management
• explain why goods and/or services are central to both marketing and operations
• examine why ethical behaviour and government regulation are important in marketing
• assess why a mix of promotional strategies is important in the marketing of goods and services
• explain potential conflicts between short-term and long-term financial objectives
• analyse the influence of government and the global market on financial management
• identify the limitations of financial reporting
• compare the risks involved in domestic and global financial transactions
• discuss the influence of government on the process of determining employment contracts
• explain how businesses exhibit corporate social responsibility in the management of human resources
• analyse the causes of two workplace disputes and the strategies used to resolve them
• examine the advantages of a diverse, culturally competent workforce for a global business
Investigate aspects of business using hypothetical situations and actual business case studies to:
• describe the features of operations management for businesses in a tertiary industry
• assess the relationship between operations and the other key business functions in two
actual businesses
• explain how operations strategy can help a business sustain its competitive advantage
• recommend possible operations strategies for one hypothetical business
• evaluate the marketing strategies for a good or service
• analyse a marketing plan for a business
• explain how globalisation has affected marketing management
• calculate key financial ratios
• assess business performance using comparative ratio analysis
• recommend strategies to improve financial performance
• examine ethical financial reporting practices
• explain the interdependence between human resources and other key business functions
• compare the process of negotiating enterprise/collective agreements with the negotiation of individual contracts
• discuss the advantages and disadvantages of outsourcing in the global market
• evaluate the effectiveness of human resource management for one business and recommend appropriate alternative strategies
Where do I use case study information?
You use case studies in short answer questions where they ask you to support your argument with contemporary examples and section IV of the HSC exam paper. (refer to the rubric to see this).
Example:
2012 HSC Question 21:
How might a business benefit when an operations manager acts in an ethically and socially responsible manner? Support your answer with relevant examples. (4 marks)
2012 HSC Question 26:
Why are ethical behaviour and government regulation important in marketing? (20 marks)
Where can I see examples of case studies implemented into section IV answers?
If you check out section IV in the standards packages you can see how other students have answered questions and integrated case study knowledge.
How many case studies do I need?
The number of case studies you have is dependent on how well you cover the points with your case studies. Not all case studies cover all areas of the syllabus, so some people may use more than one to effectively cover all areas. If your case study doesn't cover all the syllabus points required you should find another that covers those areas. Past HSC Marking Guidelines stated that:
Should I make up a case study/use a hypothetical case study?
The Board of Studies states that:
Source: A guide to the revised Stage 6 Business Studies Syllabus
Although with the introduction of the new syllabus you can create hypothetical businesses I personally recommend you learn actual case studies. There's lots of information about that you can learn the information to effectively implement into your answers. Additionally it saves you time as you do not have to make up case studies on the spot.
What are some case studies I could do?
This is up to you, the information you have available to you and what you feel fits in best with each area of the topics. Some common case studies include:
- Qantas
- Coca Cola Amatil
- Apple Inc.
- Harvey Norman
- McDonalds
- Billabong
- Westfield
- Walmart
- Adidas
Useful Case Study Links
Remember: these links are just a starting point, they are no way all the information available about the case study you are studying and all that you will need.
AFR Biz has a range of case studies such as Australia Post, BHP Billiton, Coca Cola, McDonald's etc.
Marketing Mag has a range of case studies for marketing
Qantas
Qantas Website
Emirates Partnership: Qantas/Emirates global partnership
Qantas - ABC 7:30: Interview with Alan Joyce about Qantas’ losses
Qantas 2012 Advertisement: You’re the reason we fly
Qantas industrial action: Information about the 2011 groundings of flights
Qantas Case Study: Recent Qantas news
Apple Inc.
Apple Inc. Website
Apple's CSR
Coca Cola Amatil
Coca Cola Amatil Website
Diversity at CCA
The following is outdated though in parts still somewhat relevant to the new syllabus in certain aspects:
Leading Edge - Coca Cola Amatil Case Study: Financial Planning and Management
Leading Edge - Coca Cola Amatil Case Study: Marketing
Leading Edge - Coca Cola Amatil Case Study: Employment Relations
Virgin Australia
Virgin Australia - About Us
Virgin Australia – Rebranding
L'Oreal
L'Oreal homepage
The L'Oreal Foundation
L'Oreal Research and Innovation
L'Oreal Commitments
Textbooks for case studies
- Creative Business Studies: Provides a diverse range of businesses which you can use
- Qantas: A business case study: Case Study on Qantas
- HSC Business Studies: Getting Better results: Provides a diverse range of businesses which you can use
- Business Studies In Action: Case Study on Billabong
- Cambridge HSC Business Studies: Case study on Crumpler
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